Services · Paid acquisition
Paid ads built to one number
Paid acquisition is Meta and Google advertising built to one number: cost per booked appointment. GROTH Media runs paid ads for gyms, med spas, roofers and auto shops across the Tulsa area. The work is measured in booked calls and leads — not ad reports.
How do our paid ads work?
We start with your P&L, not your ad account. Before a dollar of ad spend moves, we learn what a customer is worth to you, what your margins can support, and how much new volume you can actually handle. From that we set a target cost per booked appointment, and every campaign gets built and judged against it.
Then we report in the numbers an owner actually cares about: booked calls, cost per lead, revenue. No retainers for reports nobody reads.
What makes ads actually work for a local business?
Three things, in order. First, creative: ads built from real footage of your business — your people, your space, your customers — earn trust that stock imagery never will. Second, a clear offer: one thing, plainly stated, easy to say yes to. Third, follow-up speed: a lead that waits a day is a lead that called someone else.
Local targeting matters too. An ad that names Broken Arrow or Owasso and shows a storefront people drive past costs less per lead than one blasted at the whole metro.
Who is paid acquisition for?
The four industries we know best — each with its own playbook:
What results should you expect?
Cost per lead and cost per booked appointment, reported against the targets we set from your numbers. Every agreement is custom-built to the client, and client figures are published only with written approval.
How it works
Where this fits in the engine
Paid ads are the first stage: they decide how many people enter the engine and what each one costs.
01
Get found
Ads, search and AI answers put you in front of people who are ready to buy.
Tracks: Reach, Clicks, Rankings
02
Capture
Every click lands on a page built to turn interest into a lead.
Tracks: Leads, Cost per lead
03
Convert
Leads get a fast reply, a booked time and a reminder, so they show up.
Tracks: Booked appointments, Show rate
04
Grow
Content, reviews and reporting put more behind what is working.
Tracks: Customers, Revenue, ROAS
Paid acquisition questions
How much should a small business spend on ads?
There’s no universal number, and anyone who quotes one without seeing your business is guessing. We set budget from your numbers: what a customer is worth, what your capacity is, and what cost per booked appointment keeps you profitable. That happens on the first call, before any money moves.
How fast do paid ads produce leads?
Paid ads are the fastest channel we run — campaigns can start producing leads within days or weeks of launch, then improve as we learn what your market responds to. That’s why we pair them with content: recognition built over months makes every ad dollar work harder.
Do you run Google Ads, Meta ads, or both?
Both. Google captures people already searching — “roofer near me,” “med spa in Tulsa.” Meta builds demand and recognition with people who haven’t started searching yet. The right mix depends on your industry and goals, which is what we work out from your numbers.
Let’s look at your numbers
Book a call. We’ll review your P&L, set 6- and 12-month goals with you, and show you what growth looks like for your business.