Services · Lead follow-up & booking
Leads are only worth what you book
Most marketing stops when the form is filled. GROTH Media builds the step after it: a fast reply, an easy way to book, and reminders so people show up. Measured in booked appointments and show rate.
Where do local businesses lose leads?
Between the form and the appointment. The ad worked, the page worked, someone raised a hand, and then nobody replied for a day. Or they booked and nobody reminded them. Every lead lost there was already paid for, which makes this the most expensive gap in the business.
That is why Convert is a stage in every GROTH engagement, not an add-on. Our paid acquisition is judged by cost per booked appointment, and booked appointments depend on this work.
What we set up
Speed-to-lead follow-up
Every new lead gets a reply in minutes, by text and email, with a clear next step.
Booking links
One link to a time on your calendar, from the ad, the landing page and the follow-up itself.
Reminders and confirmations
Automatic reminders before the appointment so booked becomes attended.
Show-rate tracking
Booked, attended and no-show counted every month, so we can see where leads leak.
How do we measure it?
Three numbers, reported every month against the goals we set with you: response time, booked appointments and show rate. Together they tell you how much of the demand you already paid for is turning into customers.
How it works
Where this fits in the engine
Convert is the third stage. It turns captured leads into appointments that show up.
01
Get found
Ads, search and AI answers put you in front of people who are ready to buy.
Tracks: Reach, Clicks, Rankings
02
Capture
Every click lands on a page built to turn interest into a lead.
Tracks: Leads, Cost per lead
03
Convert
Leads get a fast reply, a booked time and a reminder, so they show up.
Tracks: Booked appointments, Show rate
04
Grow
Content, reviews and reporting put more behind what is working.
Tracks: Customers, Revenue, ROAS
Follow-up and booking questions
How fast should a business reply to a new lead?
Within minutes, not hours. A lead that waits a day has usually called someone else. We set up follow-up that replies in minutes, every time, without an owner watching their phone.
Do I need new software for this?
Usually not much. We work with the booking and messaging tools you already have where we can, and add only what is missing. The point is a fast reply and an easy way to book, not a new system to learn.
What is show rate and why does it matter?
Show rate is the share of booked appointments that actually turn up. A booked appointment that no-shows costs the same to generate as one that becomes a customer, so reminders and confirmations are often the cheapest growth lever a local business has.
Let’s look at your numbers
Book a call. We’ll review your P&L, set 6- and 12-month goals with you, and show you what growth looks like for your business.